From: MarketingProfs – Edgardo Nazario | Friday, 27 July 2012 09:32 More companies are using online video to boost their marketing outreach, and with good reason. Customers are now using video to educate themselves on products and services before they buy, and that extends across both the consumer and business-to-business markets. One survey by Eccolo [...]
What are you waiting for- More lessons from the Great Depression- Part 4
Here is an interesting observation: I emailed several folks who posted stories about, or relating to, Kellogg’s huge success following their continued marketing during the Great Depression – to find MORE stories about other successful companies who did the same. Guess what? NONE of them had any further examples! So being the search king that [...]
Attention Denver Businesses – Web Video Packages you can Afford!
We heard you- and we answered… with our Small Business Video Packages… The word on the street is that most production companies (and ALL the TV stations!) do NOT make it EASY for you to produce video for TV broadcast, Cable or even your own Website use. But like Dealin’ Doug in a Superman suit… [...]
Why Do I Need Video on my Website?
Web video is growing in popularity – there is no doubt about this. 2012 IS the Year of the Video! Here are 10 recent web video statistics – to prove the point: 1. Retail site visitors who view video stay two minutes longer on average (Comscore) Most people ‘surf’ the web – going from site [...]
How Can YOU Use VIDEO in Your Business Marketing?
TYPES AND USES OF VIDEO: Promotional video Traditionally, a Promotional Video is a one that can be used for multimedia sales presentations, conferences & trade shows, training seminars, and on your website – in your company’s trading area. They can also be incorporated into CD ROMs and DVDs as an introduction to your organization. Since [...]
Monopoly Lessons for the Video World
Sometimes lessons learned from ANALOG board games, go a long way in the DIGITAL world, too! What did YOU learn from Monopoly? See if we are thinking the same things: FIRST: It all about Location, location, location. Monopoly is a Real Estate game, right? I rest my case. But video has a location element as [...]
Do Content Owners REALLY Have To Diversify Away From YouTube To Win?
We have ALL been writing about YouTube, videos and how to make your website work harder for your business. Now we see that it may be a good idea to diversify- and get away from YouTube? Canadian media guy, Ashkan Karbasfrooshan, wrote some six months ago about this. Here are excerpts (and my comments): I [...]
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