Re-posted from Robert Weiss Using online marketing promotional videos drives action and increases conversions across the entire sales funnel – from small e-commerce transactions to longer enterprise level sales processes. The reasons are clear when looking at consumer behavior – we are quickly becoming an audience of viewers, not readers. As such, they prefer watching [...]
Video Branding: Web Video 101
Reposted from Deborah Genovesi, your Communications Copilot The average U.S. Internet user watches 186 videos per month, according to Comscore Video Metrix, and Reel SEO made the amazing discovery that more video is uploaded to YouTube in 60 days than all TV networks created in 60 years. WOW! Clearly, video is a major representation of [...]
Increase Your Sales By Marketing With Video
Re-posted from Becky Stefansky These days, there really is very little doubt about it: online businesses are making a lot of money by marketing with video! Once something only available to those that only those with access to expensive equipment, but now companies exist to help YOU tell YOUR story in a clear, concise [...]
The 1-2-3 Strategy for Online Video Marketing Success
Re-posted from Chudi Iregbulem Online video is one of the most effective strategies used in marketing. The numbers show it, and there is hardly any dispute. Over 100 million Internet users watch online video each day. 90% of online shoppers claim they found making shopping decisions easier due to effective product videos. These are just [...]
Budgeting and Costs for Web VIdeo
Re-posted from Dane Frederickson Part 2: The Costs Everyone seems to first want to know how much a video will cost without getting into what might be involved. That’s very hard to determine in anything other than general terms because it so scalable (In many ways it’s like building a house: Q: how much is [...]
9 Reasons to Add VIDEO to your Social Marketing Mix
Re-posted from Dane Frederickson Online video has been getting a lot of buzz in the past couple years, with good reason. Video is an impactful medium for business and it’s now easier and cheaper to produce and distribute than ever. In fact, you can even shoot video with your phone and distribute to your online [...]
Web Videos- what’s right for you?
Excerpts from Dane Frederiksen Corporate video production is becoming mainstream and can be more effective than ever before, which is good news! Given the adoption of broadband, mobile, social sharing and video as a powerful communication platform, the ability to stand out online is unprecedented. Given the power of video to build trust through client [...]
18 Percent of Consumers Watch Online Video Content on TVs Worldwide
Reprinted from Ross Fadner Some 18 percent of consumers worldwide are accessing online video through their TV sets on a daily basis, while 25 percent access online video content several times a week, according to a new study from NPD Group. And while these number seem like it may not be worth a second look- [...]
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