Testing, Testing: Advertisers Should Use Online Ads to Gauge Effectiveness of (Big) TV Campaigns Re-posted from by P.J. Bednarski, Tremor Advertisers in 2013 will siphon more from their print budgets to use in online advertising as a kind of a test kitchen for campaigns, to help decide which of its pitches are working best. That’s [...]
Video Views On Mobile Devices More Than Double In Q2
Re-posted from by Daisy Whitney The Olympics may have set streaming video records, but Internet consumers were keen on live video before the Games even started. The amount of (live) video being viewed on mobile devices, such as phones and tablets, more than doubled in the second quarter (prior to the Olympics) compared with the [...]
7 Keys to Sucessful Video Productions
A Video Maker’s Cheat Sheet From an idea by GoAnimate Are you struggling to create your first video- or maybe to improve older videos? Here is the way Professionals approach video- and it is nothing more than you learned in Marketing 101: 1. Identify target audience When you properly identify your target audience, you lay [...]
42 Ways to Use Video to Grow Your Business
Original Article By Jimm Fox, President, One Market Media New visual languages, graphic interfaces, rich media content, lower video production costs and shrinking attention spans are changing how businesses communicate. In-house or outsourced, video is becoming a standard delivery medium for marketing and communications activities. Here are 22 High-Growth examples, by category: Customer Reference Videos 1. Video [...]
Why are you waiting to add video to your web marketing?
Let’s try a different take on this question, and cite some examples of what happens to companies that continue to market and push forward during uncertain times, vs. those that use uncertainty as an excuse to cut budgets and pull back. Circa 1929, the Great Depression was beginning. Bank failures made today’s same failures seem [...]
Ready to produce some 2012 Denver Political Videos?
Ah, 2012… end of the Mayan calendar, and a US election year. With all the noise, it is hard to hear the real stories! How can you overcome the clutter? VIDEO! Video helps you break through the political noise- on your web sites, on YouTube, on Local TV and Cable- by getting YOUR message [...]
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