Author: dfrederiksen Making production sound a priority… Online video for business is hot and getting hotter. Just as every company needed to roll out their first website about 10-15 years ago, video has now become accessible enough for just about any company to get in the game. With the explosion in mobile adoption and the [...]
Easy Video Marketing Tips You Can Use Right Now
I’ll be the first to admit it. When video marketing started getting popular, I was NOT feeling it. Looking back, I can see it was because I was WAY over thinking it! (“What will I talk about?” “Don’t I need a lot of equipment?” “I’ve got to get cute every time I shoot [...]
Consider This Before Producing Your Own Video
THE VIDEO PRODUCTION PROCESS As an established industry, the stages of producing a video and the various roles and tasks which must be performed are well defined. The process is divided into pre-production, production and post-production phases. Pre-production This is essentially the planning stage, and is where the concept for the video is developed and [...]
HOW TO CHOOSE A VIDEO PRODUCTION COMPANY
CONGRATULATIONS! You have decided to use VIDEO marketing on your website, YouTube and other distribution platforms. Now you can begin the search for a suitable video production company. There will be many companies suited to your requirements, but the following suggestions will help you to narrow down the scope to a shortlist of potential candidates. [...]
Monopoly Lessons for the Video World
Sometimes lessons learned from ANALOG board games, go a long way in the DIGITAL world, too! What did YOU learn from Monopoly? See if we are thinking the same things: FIRST: It all about Location, location, location. Monopoly is a Real Estate game, right? I rest my case. But video has a location element as [...]
6 Tips for Online Videos
I have no doubt that online video marketing is where it’s at. Why is that? Studies and stats prove that video works! Forrester Research found that videos are 50 times more likely to receive an organic first page ranking than traditional text pages. Is that impressive, or what?! What makes online video attractive to businesses? [...]
2012 – Year of Political Ads
It’s 2012 and EVERYONE has a “Year of the…” prediction. One thing is certain- it IS 2012! Another thing is certain, too. 2012 will be a year of Political Ads, from candidates, from PACs and committees and from issue groups. How can we make it BETTER? We can make your ads LESS obnoxious, MORE to [...]
2012 is Here- Time for Some Projects?
It’s 2012- WOW, who would believe that?! All indicators point to economic growth in 2012: have you heard? Recovery has been going on for months now. Many companies have decide to STOP their “wait and see” attitudes, and because they have been holding off for so long, marketing has begun! What are YOU doing to [...]
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