Are you running a lot of Banner Ads, and not seeing click-through or conversion increases? Maybe it’s time to try something Different- VIDEO! Are you getting a decent conversion rates- but still not growing? Maybe it’s time to try something Different- VIDEO! These are some common issues with on-line advertisers who buy keywords and then [...]
Video Lessons from the Big Boys!
Testing, Testing: Advertisers Should Use Online Ads to Gauge Effectiveness of (Big) TV Campaigns Re-posted from by P.J. Bednarski, Tremor Advertisers in 2013 will siphon more from their print budgets to use in online advertising as a kind of a test kitchen for campaigns, to help decide which of its pitches are working best. That’s [...]
Video Branding: Web Video 101
Reposted from Deborah Genovesi, your Communications Copilot The average U.S. Internet user watches 186 videos per month, according to Comscore Video Metrix, and Reel SEO made the amazing discovery that more video is uploaded to YouTube in 60 days than all TV networks created in 60 years. WOW! Clearly, video is a major representation of [...]
Top 5 Tips for Enhancing Your Online Video Marketing
Re-posted from Rob Ciampa, Pixability. These core concepts will help guide your strategy to ensure real results. Top 5 Tips for Enhancing Your Online Video Marketing: Video content is king. 87% of marketers are now using video as their primary source of content. They’ve discovered the impressive results video produces compared to other types of [...]
The 1-2-3 Strategy for Online Video Marketing Success
Re-posted from Chudi Iregbulem Online video is one of the most effective strategies used in marketing. The numbers show it, and there is hardly any dispute. Over 100 million Internet users watch online video each day. 90% of online shoppers claim they found making shopping decisions easier due to effective product videos. These are just [...]
Budgeting and Costs for Web VIdeo
Re-posted from Dane Frederickson Part 2: The Costs Everyone seems to first want to know how much a video will cost without getting into what might be involved. That’s very hard to determine in anything other than general terms because it so scalable (In many ways it’s like building a house: Q: how much is [...]
9 Reasons to Add VIDEO to your Social Marketing Mix
Re-posted from Dane Frederickson Online video has been getting a lot of buzz in the past couple years, with good reason. Video is an impactful medium for business and it’s now easier and cheaper to produce and distribute than ever. In fact, you can even shoot video with your phone and distribute to your online [...]
Web Videos- what’s right for you?
Excerpts from Dane Frederiksen Corporate video production is becoming mainstream and can be more effective than ever before, which is good news! Given the adoption of broadband, mobile, social sharing and video as a powerful communication platform, the ability to stand out online is unprecedented. Given the power of video to build trust through client [...]
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