Author: Dane Frederiksen, used by permission Video can be an extremely effective tool to explain a complex topic. The real power of video is that it can engage several aspects of the audience’s mind at once: the senses of sight and sound as well as the emotional & the analytical. If produced with these goals [...]
Consider This Before Producing Your Own Video
THE VIDEO PRODUCTION PROCESS As an established industry, the stages of producing a video and the various roles and tasks which must be performed are well defined. The process is divided into pre-production, production and post-production phases. Pre-production This is essentially the planning stage, and is where the concept for the video is developed and [...]
So You Wanna Be in Pictures: What Video Can Do For Your Business
As 2011 comes to a close, many of us are reviewing our marketing plans for 2012 and asking ourselves, “What can I do differently to stand out from the competition?” VIDEO! VIDEO? Yes, video! So what can video do for my business? I am so glad that you asked. Video can take your business to [...]
2012 is The Year of the Video!
2012 is here and I think we are all more comfortable with the Mayan calendar ending in December (one of my best friend’s birthday is December 21. He sent me an email: “Celebrating your birthday- $100. Celebrating your birthday on the last day of the world? – PRICELESS!”) … so let’s move on! Chinese New [...]
I Made a Video, Now What? Time to Strategize
Continuing the saga begun earlier by Pamela Nebeker of Talkabout Production in Utah, we are actually going to break this topic into two sections: Clarity and Action. Before you take any action steps with your new video, it’s important to get clear about what you want your video to do for you. Clarity aligns your [...]
Video Studio/Soundstage Rentals in Denver
At Rocky Mountain Audio Video Productions, Inc., our video studio – sound stage has many extra’s and you’ll find that our staff is knowledgeable, well seasoned, and works well with other film and video professionals. Our drive in studio has been acoustically treated, has a hard cyclorama and adjacent control room with a direct view [...]
Release your own CD, DVD or Blu-Ray package!
Does your band have a demo recording you need to release on CD? Is your church having a major anniversary celebration and you’d like to offer DVDs to your members? Are you releasing new materials to affiliates or franchisees for your 2012 marketing campaign? Do you have a DVD you need to send out to [...]
Film Transfer Special- You GET What You Pay For!
You’ve seen the Daily Deals, Groupon, LivingSocial and more that offer $25 worth of Film Transferred to DVD for only $12 – or less!! Others offer similar half-off deals or low-cost transfers for a rate that is too good to be tr true. BUT what do you get for your money? Here are the questions [...]
I Have a Video- Now What?!
How’s it going with getting clear about what to do with your video? Need a little help with that clarity? No worries, we’re here to help you along this journey. To host or not to host? Do you want to host your video yourself or enlist the help of a third party? Generally hosting video [...]
Ready for some 2012 Political Videos?
Ah, 2012… end of the Mayan calendar, and a US election year. With all the noise, it is hard to hear the real stories! How can you overcome the clutter? VIDEO! Video helps you break through the political noise- on your web sites, on YouTube, on Local TV and Cable- by getting YOUR message out [...]
12 MORE Awesome Reasons Why You Need Professional Video on Your Website in 2012
Our friends at Talkabout Productions* loaned me the 12 Awesome Reasons Why You Need Professional Video on Your Website. There’s actually more than 12 awesome reasons but these 12 are the most awesome! Drives more people to your site because folks like video! (in fact, websites with VIDEO are 53 TIMES more likely to appear [...]
Need an Audio Studio?
Need a place to record your voice-overs, or to lay down some dialog? Our comfortable, 4-person booth allows you to lay your audio down- right to our server. Need to patch in? We have a full-featured phone bridge for long-distance directing. Delivery options include: Digital file on CD/DVD, Hard drive or we can post to [...]
Five Ways Franchise Companies Can Use Video
With all the marketing methods available today, B2B, B2C and everything in-between, let’s look at how YOU can use the most powerful medium available – VIDEO. Why video? Because you can use the elements of sight, sound, motion, emotion and color to drive your message. No other medium gives you all these, and when you [...]
6 Tips for Online Videos
I have no doubt that online video marketing is where it’s at. Why is that? Studies and stats prove that video works! Forrester Research found that videos are 50 times more likely to receive an organic first page ranking than traditional text pages. Is that impressive, or what?! What makes online video attractive to businesses? [...]
2012 – Year of Political Ads
It’s 2012 and EVERYONE has a “Year of the…” prediction. One thing is certain- it IS 2012! Another thing is certain, too. 2012 will be a year of Political Ads, from candidates, from PACs and committees and from issue groups. How can we make it BETTER? We can make your ads LESS obnoxious, MORE to [...]
2012 is Here- Time for Some Projects?
It’s 2012- WOW, who would believe that?! All indicators point to economic growth in 2012: have you heard? Recovery has been going on for months now. Many companies have decide to STOP their “wait and see” attitudes, and because they have been holding off for so long, marketing has begun! What are YOU doing to [...]
Still PLANNING for 2012? It’s HERE!
How many of you are still PLANNING for 2012? I don’t want to embarrass anyone, so I won’t throw a POLL up here – you know who you are! You may have internal projects (web videos, film transfers or digital migration?) or you may have client projects (spots, long-form videos, TV/Radio, dubs/distribution) and we can [...]
What is an Online Video Worth?
It has been said that a PICTURE is worth a thousand words. So what then is an online VIDEO worth? Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com give this idea; “Online video advertising is central to our business. For this past August, our revenue was up 48%. Our videos [...]
How can Denver Law Firms use Video Successfully?
The Law is not an area that comes to mind when talking about innovation, current trends and new technologies. Maybe that is because most laws have been around along time, and the usual means of defending or litigating are well-know to anyone who watches TV nearly any night of the week. Thanks David Kelly! But [...]
December is a GREAT time for year-end Video Projects in Denver!
The year is coming to a close and you have a video project (or two?) in your “use-it-or-lose-it” budget lines. The year began with high optimism, slowed down before the end of 1Q and ground to a halt by the summer. And despite the fact that you have bids and quotes, you were told NOT [...]
CHOOSING A VIDEO PRODUCTION COMPANY
Once you have outlined your ideas, your needs, your budget and your timing – you should have a better understanding of what’s involved in video production and can begin the search for a suitable video production company. There may be many companies suited to your requirements, but the following suggestions will help you to narrow [...]
Out of State Clients – Our Process for Denver Video Productions
We LOVE out-of-town clients. In fact, we serve dozens of you each year in our south Denver video studio. And we have time open in the next few weeks for shooting your Holiday and Year-End, Colorado-based client projects. How does it work? Quite simply, we make the process easy for you, and your client. Here [...]
Denver Convention Video Support
Denver is a huge Convention destination. No wonder; with skiing, over 300 days of sunshine, and an enormous convention center you will be hard-pressed to find a cooler place to convene! In fact, Denver was rated the NUMBER ONE convention destination, earlier this year. Is your company or organization hosting or presenting in Denver? Is [...]
LIKE us, FOLLOW but Please, REFER us!
Businesses ask every day, in every posting, to LIKE US or FOLLOW US- but what we REALLY want – is your REFERRAL! As a marketing guy or a business owner I can advertise in dozens of media with one message – or many messages- but when the dust clears, what I really want is to [...]
What Not TO Do When Producing Your Own Video
YouTube is the number two search engine and video gets a higher SEO ranking than other content. Wonder why? Well, Google OWNS it! Nevertheless, video brings your personality to life- right in front of your prospects. Your competitors are on YouTube- so you should be as well. There are too many good reasons to create [...]
Anyone already tired of the Holiday Season?
It is only the first weekend of November- and we’ve had TV and Radio campaigns pitching the Holiday Shopping Season for last weekend sales and lay-a-ways. What do you think about THAT?! On my way into the office today I heard a LONG discussion asking callers to sound-off on the question of “Do you love [...]
Video Production Services for Denver PR Firms & Ad Agencies
We all know the big firms- the ones that keep buying and selling each other – but what about the small to medium size agency in Denver? How many do you think are out there? Dozens- maybe hundreds or more?! Who takes care of them? Rocky Mountain Audio Video Productions- that’s who! No matter how [...]
Don’t Make These Rookie Online Video Mistakes!
It isn’t always what someone tells you to do that is most important- sometimes it’s what we tell you NOT to do that can make or break your online video strategy! Here are four tips NOT TO DO that will keep you from looking like a Rookie in the online video world- yet still get [...]
Facts about Old Video Tape Deterioration: Why You Should Transfer and Convert Now
Somewhere in your house is a drawer full of videotapes — aging home movies shot with a camcorder that may not even work anymore. You have not watched these movies in years, but lately you have been thinking, “Why not transfer those old videos to DVDs?” You should have precious videos like a wedding, the [...]
Three Stages of Video Production
It matters not what KIND of video you are producing, or where it will end up being viewed. The three stages of video production are: • Pre-production – Planning, writing, scheduling, location scouting and all of the preparation and details before a frame of video is ever shot. • Production – The actual video shoot. [...]
YouTube & the Power of Online Video – Another Part!
YouTube is truly a juggernaut, one that is mentioned in the same breath as Facebook and Twitter as a platform that has defined and transformed our online experience. With 500 million unique monthly users and enough content uploaded every two months to cover the combined programming needs of the three major U.S. television networks over [...]
Rock your Online Video with these TIPS
Is your video simple and clean or has it taken on Spielberg-like proportions? Either way, you can still benefit from some tweaks. Making a few small changes can make a world of difference! Brand, brand and brand – ALWAYS place your logo and company name (tastefully) throughout your videos. Stay true to your brand – [...]
Affordable Video Productions for Small Business
Attention Denver Businesses! We heard you- and we answered… with our Small Business Video Packages. The word on the street is that most production companies (and ALL the TV stations!) do NOT make it EASY for you to produce video for TV broadcast, Cable or even your own Website use. But like Dealin’ Doug in [...]
How can you increase Email Open Rates as much a 13%?
So, you have a great email list of customers and prospects. You send regular newsletters and occasional specials. BUT no one seems to OPEN these email… what do you do? Use the word “video“ in your subject line… and see open rates rise between 7 and 13%. VIDEO is a powerful marketing tool on MANY [...]
Consumers will watch a video on your website 60% of the time!
DID YOU KNOW… Who are you, what is your business about, what do you stand for, why should I buy from you and myriad other questions are in the minds of your web visitors? ANSWER them, with Videos! Not sure how or where to start? Give us a call or drop and email… we are [...]
How is that DIY Video working for you?
DIY- do it yourself, Amateur, self-made videos: how are those working out for your website and e-commerce? Funny, clever and home made videos can be a big hit online, but from what I’ve seen, they are generally not driving business for anyone. If you are in business online, and working to grow your [...]
After Viewing an Online Video AD, Users are 6% More Likely to Visit YOUR Website
DID YOU KNOW… Who can use 6% more business today? That’s right- we ALL can! And what is a great way to do it? Using VIDEO created by a professional company, like RMAVP. We’ll sit down, assess your needs and goals, and help tailor some video initiatives to get that extra business you are seeking. [...]
How can you get 40% of web visitors into your store?
HOW CAN YOU GET 40% of web visitors to visit your store? SHOW THEM A VIDEO! Shoppers now rely heavily on web videos as they make their purchasing decisions- and what better way to woo them than to show a video: of the product, of the store, of the process, of you? And what better [...]
WHY Video Is Better Than Any Other Medium
To compete with a business edge on a global scale, organizations across industry verticals providing both products and services need to brainstorm and come up with alluring and smart marketing strategies for 2013. As life has become so fast and busy, people don’t have time to read magazines or switch on the TV to watch [...]
How To Handle Marketing’s New Video Challenge- part one
Today’s dilemma: marketers are facing a true challenge in dealing with the ever-increasing demand for video for social channels, while they are still being held to the highest levels of production standards for any work that represents their brand. These two conflicts, the battle for high standards offset by the need for more and more [...]
Denver Green Screen Studio Available Now
At Rocky Mountain Audio Video Productions, Inc., our video studio – sound stage has many extra’s and you’ll find that our staff is knowledgeable, well seasoned, and works well with other film and video professionals. Our drive in studio has been acoustically treated, has a hard cyclorama and adjacent control room with a direct view [...]
Even In Video- it’s Location, Location, Location!
No matter where you live, you hear many times that it’s all about location. You can choose to have a big house with land far from the main area in the city, or a smaller apartment in the happening hot spots. You can have a tiny restaurant in the LoDo, serving 1,000 people a day [...]
DO NOT MAKE This Fatal Video Content MISTAKE
So you click on a video, and there it is: the dreaded pre-roll. But you sit through it because in order to watch what you want, you’re forced to watch an ad. And that’s the contrast that matters: Video content created to attract a willing audience, vs. Video ads that are forced onto an unwilling [...]
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